Techcraftz
Digital Marketing in India – 2018
Digital-Marketing
by Akash Srivastava | June 2018

If anyone has observed the trends of last two decades, the growth of digital marketing in India will perhaps be at the top of the trends list. India is one of the fastest growing economies with the largest young population. The patterns economic growth has directly affected the business patterns in the country.

With more than 400 million active internet users in the country, it has become essential for the companies to have a strong digital presence. Digital Marketing proves to be better and more cost-effective than traditional marketing as it comes with specific information of traffic, visits, conversions etc.

Some common components of digital marketing are as follows:

  • SEM
  • SEO
  • Email marketing
  • Content Marketing- Blogs
  • Landing page optimization
  • Social Media Marketing

There is a large number of Digital Marketing Agencies in India. Most of these agencies provide, inter-alia, the SEO for WordPress.

WordPress is one of the most popular platforms that people use to start a new blog or website. The popularity of WordPress comes mainly due to two features. Firstly, it can be used by a user who doesn’t know coding. Secondly, it is SEO friendly. WordPress has many features which make it SEO friendly. But to maximize the benefits of WordPress, there are a number of actionable steps you can take.

We can help you maximize traffic to your page with WordPress by providing essential tools and plugins and ensuring that you follow the best SEO for WordPress to get best results.

Following are the few steps to make WordPress more SEO friendly:

URL Settings

Change Permalink Structure: URLs by default contain the date or the month of the post. To avoid this feature you can change the permalink and chose a custom setting for your post. For this, you can go to common settings and select permalink option. From here you can select the most appropriate option.

Remove Stop Words: To increase the WordPress SEO, you should remove the stop words like a, and, the etc before the post goes live.

Title Settings

SEO friendly title: You need to keep in mind that the title is the first thing that the search engines pick and the readers read. So, the keywords should be closer to the start of the title for better search results.

Plugin for title: You can use Yoast plugin for controlling your title for better SEO optimization.

Content Optimization

Optimize Description: After optimizing the title the next step is to optimize the Meta description. It is the text which shown just below the URL. It will be shown only when it contains the keywords. You can write a Meta description by using the option given with the SEO plugin.

Image Optimization: Image is often ignored at the time of optimization. But, relevant tags and useful image names can help in attracting some extra traffic.

Sitemaps

XML Sitemaps: XML sitemaps help in telling the search engines that your site has been updated. There are various plugins which can help you in this by automatically configuring sitemaps.

Schema

A schema is a data format that converts the data into smaller and more logical data structure that enable better search results for any post.

Cashing Plugin

Cashing plugin acts by making the making the website faster and reducing the load on the server at the same time. This makes the website faster and easily navigable. Avoiding unnecessary plugins also is a must to avoid slow speed.

txt File

This file helps in indexing the blog posts. If you have some information on your page which you don’t want the readers to go through it, indexing becomes a viable option.

SEO for WordPress becomes a difficult task for a blogger or website owner who does not have sufficient knowledge of coding and SEO techniques. So, for those users, it becomes advisable that they hire a reliable digital marketing agency in India which does all this for them in a more cost-effective manner and maximize search engine traffic for their posts.